(Dusal)
(Dusal) is a cosmetics brand rooted in the heritage of salt. Tying itself to the Maras Salt Mines, the identity combines clean yet scattered layouts with a sense of intentional disorder, creating visuals inspired by the unpredictable Peruvian landscapes.
(Dusal) is a cosmetics brand rooted in the heritage of salt. Tying itself to the Maras Salt Mines, the identity combines clean yet scattered layouts with a sense of intentional disorder, creating visuals inspired by the unpredictable Peruvian landscapes.
Industry: Beauty
Industry: Beauty
Industry: Beauty
Year: 2026
Year: 2026
Year: 2026
Services
Services
(Dusal)
Branding; Naming; Narrative; Art Direction; Outer and Inner Packaging design; Motion Graphics; Web Design; CGI and Product rendering.
(Dusal) uniquely resembles a rooted origin “from salt”, as it translates from the spanish, “de sal”. Based in Peru, (Dusal) ties itself to the Maras Salt Mines, characteristic for their ancient legacy and generational ownership, worked by local families upholding traditional methods. The whole story behind the brand means to honor and be part of these techniques passed from one generation to the next, ultimately preserving life and culture through the salt itself. The use of references goes beyond the use of salt in its products, but also in the physical representation of them. Following the silhouette of important landmarks, including and beyond the Maras region, throughout Peru.
(Dusal) is a creative exercise with no real-world application. All visuals featured are original work by Ana, IM—PARTE.
Services
(Dusal)
Branding; Naming; Narrative; Art Direction; Outer and Inner Packaging design; Motion Graphics; Web Design; CGI and Product rendering.
(Dusal) uniquely resembles a rooted origin “from salt”, as it translates from the spanish, “de sal”. Based in Peru, (Dusal) ties itself to the Maras Salt Mines, characteristic for their ancient legacy and generational ownership, worked by local families upholding traditional methods. The whole story behind the brand means to honor and be part of these techniques passed from one generation to the next, ultimately preserving life and culture through the salt itself. The use of references goes beyond the use of salt in its products, but also in the physical representation of them. Following the silhouette of important landmarks, including and beyond the Maras region, throughout Peru.
(Dusal) is a creative exercise with no real-world application. All visuals featured are original work by Ana, IM—PARTE.